Liz. YA Complete Overview of the Chinese News Media Landscape Today and Its Implication for PRThis blog is originally published on Tribe China8 min read·Oct 4, 2021----
Liz. YSocial Media in China: What Global Marketers Need To KnowFor today’s digitally native consumer, the beginnings of a shopping journey often start on a social media platform. Whether it’s a Facebook…4 min read·Jun 5, 2021----
Liz. YKey Elements in Creating A Winning Brand Messaging For ChinaA clear and unique brand messaging is key to successfully marketing your brand in China, yet it is often neglected as global marketers rush…6 min read·Apr 26, 2021----
Liz. YHow to Expand Your Beauty Business to China Through Cross-border E-commerce?China is the world’s second-largest beauty and skincare market just after the U.S in terms of revenue and consumption value. The market is…12 min read·Aug 31, 2020----
Liz. Y3 Step to Localize Your Brand for China MarketWehther you represent a multi-million corporation or a start-up, when it comes to expanding your business to China market, brand…7 min read·Aug 4, 2020----
Liz. YTop 3 Social Media Channels to Reach Generation Z in ChinaFor the past decade, the generational “talk du jour” has been about marketing to millennials, but now it’s time to focus on Generation Z.9 min read·Jul 14, 2020----
Liz. YHow to use WeChat “private traffic” to acquire customers for free?The term “private traffic” has been a buzz word in China recently, especially during COVID-19 when the online public arena became the…6 min read·Jun 8, 2020----
Liz. YChina’s Top 20 Platforms for Live StreamingBusinesses and social activities have moved from offline to online as COVID-19 keeps most of us at home (OK, all of us).9 min read·May 27, 2020----
Liz. YChinese Consumer Behavior In The “New Normal” and Its Implications for MarketersAs the COVID-19 pandemic strike China’s consumption market, many brand owners are struggling to maintain business operations and cutting…6 min read·May 27, 2020----
